Lest you accuse me of dragging out the answer too long, let me direct your attention to the fellow with the megahorn as a final clue. Does that help?
After Attracting Visitors, You Want To Get Some Kind of Action!
With an inbound marketing approach, you’re anticipating what the ‘Next Step’ in your process must be and do for you. Let’s face it, although you want to drive traffic to your website (or, blog) . . . if that’s ALL you do, you might as well not even bother.
The next ‘step’ after attracting traffic to you is to ‘convert’ your faceless visitors into recognizable people whom you can invite to take the ‘Next Step’ until, after enough steps, the person becomes a customer or client.
Use a Call-To-Action
Once you have attracted a ‘qualified’ visitor to your site, you want to learn who they are so you can begin the ‘courtship’ process — going from a suspect to a prospect to a client. The mechanism for doing this is called a ‘Call To Action’.
This is typically a graphic button of some kind inviting you to do something to get an item of value . . . like a Special Report, a Buyers Guide, access to an exclusive video, etc. in return.
Call To Actions make it EASY to show you that a visitor has an interest in the value you have that they want. And, if your initial ‘offer’ doesn’t require too much effort or expense . . . you’re more likely to get a response and, when you do that, you’ll be converting more visitors into opportunities. Won’t that be nice!