Outbound Marketing = ‘Old School’
Some marketers advocate what is called “Interruption” marketing — because your marketing messages are interrupting the attention of people who may (rebuttable presumption!!) be interested in hearing about you and your products and services.
Inbound Marketing = ‘New School’
In contrast, thanks to the proliferation of online social media — not just social networking sites — it’s very possible to engage with people on a topic and at a time when they’re interested in what you do or could do . . . for them — i.e. ‘NO Interruptions!”
Which Is Better?
Both kinds of marketing have their place. Like life, few things are pure black or pure white.
Outbound marketing . . . cold calling, direct mailings, advertising on mass media, etc. are still valid for many businesses. But, the shift is underway in how big a role and how much of a value the ‘Old School’ ways may be for companies like yours in the future.
Inbound marketing . . . using your blog with relevant and quality content to attract interested ‘eyeballs’ to your site, offering whitepapers, videos, etc. to motivate visitors to identify themselves to you and give you permission to cultivate a relationship with them, over time, until they are ready to make a buying decision . . . is growing in stature, importance, value and acceptance.
The world of marketing is changing . . . and the digital world is the ‘sandbox’ you want to be playing in!