In 2012 Q1, the iPhone generated 58% of Apple’s revenue. 58%!!!
A mere 5 years ago, Apple didn’t even have the iPhone, much less the enviable position in the cell-phone marketplace it now commands.
So I guess the blog title isn’t quite correct, eh? Some things DO change. But wait . . .
What Made This Possible?
Tim Cook, CEO of Apple, in a related story, talked about why Apple would remain a ‘top choice’ even though some cell-phone carrier subsidies may be reduced in the future:
“. . . our focus is on making . . . a phone that delivers an off-the-charts user experience that customers want. At the end of the day, I think that carriers . . . want to provide what their customers want to buy.”
An ‘OFF THE CHARTS USER EXPERIENCE’
Ironically, while the MODE of Apple’s revenues has changed to reflect it’s huge success with the iPhone, the BASIS of what makes Apple so successful has NOT changed.
As Cook pointed out, Apple’s ‘secret sauce’ is to create such a compelling and exquisite experience for people who buy and use Apple products that, all things being equal, there’s really no basis for comparison with an Apple product.
There’s a lesson there . . . I hope you see it. More importantly, I hope you APPLY it!
Understanding what your client wants . . . and providing it in an elegant and compelling manner . . . generates an experience that produces repeat sales, increasing revenues, more profit-ability and growing brand loyalty.