I’m reading a research brief from The Center for Media Research . . . about the effectiveness of various marketing ‘tools’ or methods.
As you can see . . . the MOST EFFECTIVE means of generating new business opportunities are:
1. Referrals . . . 59% of respondents agreed
2. Networking . . . 57.4%
2. From Existing Clients . . . 57.4% . . . a TIE with ‘networking’
3. Presentations or Speaking . . . 24.6%
While the world of marketing media has grown more digital and online . . . the prominence of ‘direct’ marketing . . . and building ‘personal’ relationships . . . has not gone out of favor! Don’t forget this!