I’m listening to Clark Howard, the popular radio show host whose claim to fame is to help people, “Spend Less, Save More and Avoid Getting Ripped Off!”.
Earlier today, I was with a client whose claim to fame is help her clients create a business where the “Employees are Happy, Customers are Loyal and Competitors are Very, Very Nervous!”. At a recent meeting with yet another client, I heard her claim . . . “We manage your books so you can manage your business”. “Odd” I thought. “Only two claims there”. So I suggested a third . . . “and have a life!”. It just seemed to work.
Remember this power of 3 . . . and find 3 things you offer that make you memorable and valuable to your target market.