What IS ‘Marketing’ About, Really?

I don’t know what you think ‘marketing’ is . . . but whatever you believe, you know it has to evoke an emotional response from your market.

Coca-Cola did this recently with a commercial.  Sure, the coke logo is in the piece.  But look at this commercial and ask yourself, “What are they selling?”  

More importantly, what would YOU be buying after you view this?  I’ll bet it’s not a caramel colored beverage from an international conglomerate! Oh, by the way . . . maybe you’ll want to view this on a daily basis — it’ll help keep your head on straighter!

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