What makes your business memorable? Attractive? Prefer-able?
Emotion! Specifically, an emotional connection with your prospect.
It can be . . . ANY thing . . . you don’t quite expect but still find emotionally delightful. A pattern interruption. ANYthing, get it?
Enter Southwest Airlines. Actually, a crew member named David. David definitely knows how to connect with his passengers! 😉
Long known for doing things differently, their culture supports flight attendants in taking chances, within reason of course, to ‘stand out’ from the crowd of “Me-Too” airlines. This is an example of how to do that . . . quite effectively.
In Session 3 of The Marketing Club, we drill down into how to create ‘attractive’ messages for your business. Messages that capture attention and attract response. But until you can attend that session, settle back and enjoy a ‘message’ that connects with these Southwest Airlines passengers . . . very nicely!