In sales and marketing, “YOU GET . . .” is a great phrase to use.
This is a banner . . . from Biznik — a popular online business networking website:
“You Get . . .”
- addresses the un-asked question your prospect is always asking
- forces you to focus on the BENEFICIAL DIFFERENCE you make in a client’s life
- makes you less ego-centric and more client-centric in your marketing message
In my training as a writer, I was admonished to always seek to communicate what my reader / listener / viewer would gain IF. . . they bought whatever I was selling.
“You Get . . .” is a key concept to keep in mind if you want to create marketing messages that get response from a qualified prospect for whatever you’re selling.