I just had the pleasure of interviewing Curtis Lewsey for an upcoming article I’ll be writing for The National Networker.

Curtis is the co-author of a new book:  Appreciation Marketing

He makes a great point about marketing in general.

Most marketing is about ‘getting’ something from your prospect.  A response.  A sale.  A referral.

Curtis contends there is far more value in ‘giving’ someone something that demonstrates they are important to you.

A personal note to follow-up a connection.  A personalized gift reflecting a thoughtfulness that’s all too uncommon these days.

It’s not the magnitude of your action.  It’s the thoughtfulness behind it.

A good lesson.  A timely lesson.

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Learn more about Curtis’ new book Appreciation Marketing — you’ll thank me for letting you in on it!

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