I just had the pleasure of interviewing Curtis Lewsey for an upcoming article I’ll be writing for The National Networker.
Curtis is the co-author of a new book: Appreciation Marketing
He makes a great point about marketing in general.
Most marketing is about ‘getting’ something from your prospect. A response. A sale. A referral.
Curtis contends there is far more value in ‘giving’ someone something that demonstrates they are important to you.
A personal note to follow-up a connection. A personalized gift reflecting a thoughtfulness that’s all too uncommon these days.
It’s not the magnitude of your action. It’s the thoughtfulness behind it.
A good lesson. A timely lesson.
Learn more about Curtis’ new book Appreciation Marketing — you’ll thank me for letting you in on it!