Appreciation Marketing – The Book! Marketing, Message I just had the pleasure of interviewing Curtis Lewsey for an upcoming article I’ll be writing for The National Networker. Curtis is the co-author of a new book: Appreciation Marketing He makes a great point about marketing in general. Most marketing is about ‘getting’ something from your prospect. A response. A sale. A referral. Curtis contends there is far more value in ‘giving’ someone something that demonstrates they are important to you. A personal note to follow-up a connection. A personalized gift reflecting a thoughtfulness that’s all too uncommon these days. It’s not the magnitude of your action. It’s the thoughtfulness behind it. A good lesson. A timely lesson. Learn more about Curtis’ new book Appreciation Marketing — you’ll thank me for letting you in on it! June 18, 2009/2 Comments/by getnewclientsnow https://getnewclientsnow.com/wp-content/uploads/2018/11/imageedit_1_5820940535.png 0 0 getnewclientsnow https://getnewclientsnow.com/wp-content/uploads/2018/11/imageedit_1_5820940535.png getnewclientsnow2009-06-18 18:35:432009-06-18 18:35:43Appreciation Marketing - The Book!