Alas, it’s time to say good-bye to an old friend . . . “Forward To A Friend” to be exact.

Sending outbound email you hope will go far depends on your first-level recipients having easy ways to ‘share’ your message.  Until recently, the favorite method to do this involved offering a ‘Forward To A Friend’ option in your email.  But that is changing.  Rapidly.  Likely forever.

As this chart shows, Facebook is THE most popular option to use in this regard followed closely by Twitter:

While it’s not exactly, “Hasta la vista, baby!”.  It’s more like, “Move over . . . there’s a new option in town that’s taking over”  I’m talking about: SWYN or “Share With Your Network”.

An increasingly attractive way to promote your email is to offer not just FTAF (Forward To A Friend) but SWYN (Share WIth Your Network) as an option in your outbound email.

It makes sense.

With the same effort that it takes to send an email on to a friend (one person) you can use the increasingly common convention to post and share any email with your ‘social network’ via links from LinkedIn, facebook, Twitter, etc.

POINT:
SWYN is a growing trend for leveraging social media to promote your messages that you’ll want to use to boost your eyeballs, clicks and new client opportunities!