When it comes to MEDIA . . . that carries a MESSAGE . . . to a target MARKET . . . this is an excellent example of what it’s all about:

This is a company that makes hair waxing products for the uh, ‘hairy’ body parts that their customers would like to make less so.

This gentleman was hired to walk the beach in Vancouver, British Columbia and distribute free product samples, answer questions and have his picture taken with interested people.

Nice work . . . creative but aligned with the market it seeks to attract.  Good show, Parissa!