One of the many principles — but a very essential one — for using social media is to ‘optimize your brand assets’.

What’s that mean? Good question.

It means using online social media sites to post content so people can find your content and, as a result, find you, too!

Here’s a great example of this:

Dan Zarrella, a noted expert on social media is the author of this extremely good book on social media.

But my point, for this post at least, is that he’s practicing the principle of getting ‘out there’ by posting his content (in this case, video on YouTube) so you can connect with him.

Get Dan’s book. It’s awesome.

More important, get the power of this practice . . . optimizing brand assets on the internet.

It’s good for your brand awareness and . . . your bank account.

ONE MORE EXAMPLE . . .

Here’s one of the ‘related videos’ you’ll be able to view after Dan’s video.

Notice that it’s not likely to be confused with a ‘Hollywood’ production in any way.  But it’s acceptable.  It’s also effective.

Question:
Can you see yourself doing something similar to this video or Dan’s?  Really!  And what would that do for you?  ‘-)