Messaging.

Making your point.

A single, focused, right-on-the money point.

Getting a response.  That’s WHY you create a message, right?

I doubt you can do it much more elegantly and effectively than this.

In fact, I ‘triple-dog’ dare you to NOT be affected by this beautiful commercial:

POINT:

HOW you communicate your message is a key part of WHAT you communicate.

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