LinkedIn is a wonderful social network for business.
Unfortunately, it doesn’t come with a ‘User Handbook’ full of ideas on how to get the most value you can from being a part of it.
Here are some quick and easy ways can get more out of being on LinkedIn.
Drop Your Title!
For example, I used to use my title “CCO”. Now, my profile ‘title’ reads: “Helping small business owners attract clients and grow revenues”.
This allows you to inform people how you can help them rather than what you are — which may be lost on them, anyway.
Show your tagline instead of your title
Integrate with Twitter
The new Twitter integration functionality allows you to tweet a message and have it display in your status . . . automatically!.
You can edit your settings to show “ALL” your Tweets or, selective Tweets which you can set up with the hashtag (#) function on Twitter. Very cool!
Use the Twitter integration function on your LinkedIn profile.
Leverage Your Group Memberships
I’ve been writing a monthly article for The National Networker for about two years helping others leverage their marketing and networking to build relationships and revenues. After an article is published, my publisher, Adam Kovitz suggested I post it as a “news article” to the various groups that I belong to on LinkedIn. You can do the same thing with any blog post you write just as easily.
This one simple activity can drive tons of traffic to your blog!
In time, getting people to know of you (brand awareness), like you (brand preference) and trust you (brand value) because they’ve come to appreciate the value in your advice is . . . priceless!
Join the LinkedIn groups where your blog posts or articles will be relevant and post your “news articles” whenever you can.
Join The Conversations
LinkedIn has ‘Discussions’. Are you starting them? Are you commenting on them? If not, you’re missing a huge opportunity to leverage your membership and the value LinkedIn holds for you.
Contributing to LinkedIn Discussions is a great way to position yourself as an authority and showcase your expertise.
Always provide a link to a relevant page on your blog or landing page on your website. For example, if you comment on how to ‘generate referrals’, you should create a landing page where a Special Report on ‘Referrals’ can be downloaded. Remember, you’re offering relevant information in a meaningful context. So don’t just say, “Hey, I’m here!”. Offer value and . . . an easy way to get it!
Participate in the discussions on any LinkedIn group where your ideal clients are likely to be found and post questions to stimulate some discussions of your own.
Respond To Questions
Questions allow you to demonstrate your expertise and build up the “know / Like / Trust” factor you know is so important to your marketing success.
Both the questions you answer for others (and, ask) will be seen by visitors to your profile. Often, what you have to say may be more interesting than anything else a visitor will notice on your profile page.
Seek out questions posed by others on topics you can answer. Use an RSS feed coupled to your Google Reader to show you new questions as they appear and post your answers to your profile as well.
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