There’s a new wrinkle in the Facebook world.

And it portends some interesting changes you may want to know about.  Facebook is going to be creating the way you see the internet based on your interests.  LinkedIn has already been doing this.  Providing users with links to ‘outside’ sites but through the LinkedIn interface — the ‘wrapper’ is LinkedIn but the site is ‘inside’ the LinkedIn wrapper.

Facebook will now be doing this, too.  But the Facebook approach will cause information (i.e. advertising and other ‘relevant’ information) to be shown to you based upon your interests and favorites that are part of your Facebook profile.

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For advertisers, this means a huge base of people with increasingly relevant targeting should equal one of the best media for promoting a business on in a long time.  Now, if only the ‘privacy police’ will get on board with this . . . wait and see.

By the way, if you would like to receive a complimentary copy of an ‘10 Privacy Settings Every Facebook User Should Know’ . . . click here.

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