Why do some companies seem to get customers or clients or patients who are referred IN to them as opposed to other firms who have to seek OUT their sources of revenues using direct marketing, cold-calling and the like?
The answer? Simple. Some businesses are just more refer-able. They operate in a manner that invites and even demands their customers and clients to become evangelists for the company’s brand.
In a few weeks, Duct Tape Marketing’s founder, John Jantsch will be releasing a new book — The Referral Engine.
I have an advance copy for a review I’m writing and I am most impressed. Rather than being a book of ‘How To’ (although that is present) this book is more about how to be a business that operates in a manner that generates such exquisite experiences for people that they become the ‘raving fans’ and the ‘brand evangelists’ that drive new customers and clients into contact with the firm.
You can get a complimentary download of Chapter 1 of John’s wonderful new book: The Referral Engine
Just click on the cover and you’ll be reading some great new insights in no time!