According to MarketingSherpa, a recognized resource in the field of online marketing, just released a study of what value marketers expect email to play in generating business in 2011:























KEY POINT:
The ‘Top 3’ uses of email for marketing in 2011 are projected to be:
  1. improving traffic . . . to your website
  2. improving transactions . . . from your website
  3. improving client retention

These are important objectives and email, used properly and effectively, is a key means to making them a reality for your business.