If you attend a lot of business meetings, you’re probably meeting a lot of people. Meeting a new person means asking (or, being asked), “What do you do?”.

Most of the time, the other person’s response when I ask this question leaves me wondering:

1. “What do you do, really?”
2. “Who (do I know who) can best appreciate your doing that?”

If I don’t get a good response, it’s frustrating and wastes a great opportunity.

KEY POINT:
Communicating what you do for a client . . . in a clear and meaningful manner . . . is no accident.

It takes work to craft a response that helps a qualified person understand, value and appreciate what you do. But don’t forget . . . it’s worth getting it right!