The term, “Unique Selling Proposition” has been used way too much. Especially so if you’re selling a service more than a product.
If you’re selling a tangible product, OK. It has it’s place. That’s where ‘New and Improved’ comes from! But it’s more about the hard features of a tangible product than anything else.
If you’re a service provider, you want to be VALUE-able. Being able to communicate — and deliver — the VALUE you offer is key.
Ironically, being able to communicate a meaningful value to a prospective client — is actually pretty ‘unique’.
As a service provider, where your greatest asset lies between your ears and above your shoulders, you must be able to do two important things:
- discern what your target market wants (and, values!), and
- communicate your ‘value’ clearly, concisely and effectively
Doing this will cause you be ‘stand out’ from a crowd of competitors who haven’t figured out:
- what their real VALUE to a client is, or
- how to convey it in an initial conversation so it becomes a RESPONSE-able conversation!