If there’s one word that suggests a business that does marketing by design, not accident it would be . . . CONSISTENCY!

Amateur marketers may do something to market their business, products or services that is really effective. But they won’t do it consistently. The pro’s do!

Take a simple thing like a KITSIMFIL (keep-in-touch, stay-in-mind, fall-in-love) campaign.

All this takes is a commitment to communicate regularly, relevantly and respectfully with someone who may either do business with you or, refer / introduce you to someone who could.

Simple? Easy? Perhaps. It’s certainly not complicated. But it does require commitment.

KEY POINT:

Your marketing methods need to be planned in advance and implemented consistently and conscientiously. THAT . . . is the ‘secret sauce’ to marketing that is effective.