If there’s one word that suggests a business that does marketing by design, not accident it would be . . . CONSISTENCY!
Amateur marketers may do something to market their business, products or services that is really effective. But they won’t do it consistently. The pro’s do!
Take a simple thing like a KITSIMFIL (keep-in-touch, stay-in-mind, fall-in-love) campaign.
All this takes is a commitment to communicate regularly, relevantly and respectfully with someone who may either do business with you or, refer / introduce you to someone who could.
Simple? Easy? Perhaps. It’s certainly not complicated. But it does require commitment.
Your marketing methods need to be planned in advance and implemented consistently and conscientiously. THAT . . . is the ‘secret sauce’ to marketing that is effective.