Have you ever received a promotional marketing letter that was perfect in every way except one . . . it didn’t appeal to you?
Even if a message is well-crafted and coupled with a strong offer but it has no relevance or interest to you . . . it can do nothing of value for the marketer who sends it to you.
Understanding WHO you’re seeking to appeal to gives you the clarity and insight you need to craft a compelling message and a response-able offer, as well.