Years ago a man walked past a construction site in New York City where a new building was being built.
Curious, he peered through a cut-out in the wall and saw some workers nearby. He entered the site and approached the workers.
“Tell me”, he asked of a man laying bricks, “What are you doing?” The man shot back, “What’s it look like I’m doing? I’m a bricklayer!”
He approached another worker. “Tell me”, he asked of a man sawing wood, ‘What are you doing?” That man said, “What’s it look like — I’m a carpenter!”.
Turning to leave, he approached a young worker who had one of the dirtiest and least impressive jobs on the site — mixing mortar.
It’s so easy to miss the ‘majesty’ and ‘meaning’ of what you do FOR your clients — especially so if you focus more on HOW you do what you do than what it means to your clients.