Marketing means building relationships with prospects, clients and centers-of-influence.
This means you must stay-in-touch with them at regular intervals, using a variety of media — phone calls, mailings, emails, auto-responders, social media, etc.
As important as PLANNING your marketing contacts is, you must also DO them.
CRM (customer relationship management) software can play a significant role in making sure you execute your planned contacts and, as a result, you’ll build awareness and preference with people who can retain you, refer you and return to you repeatedly over their useful buying lifetime.
Staying-in-touch is a key aspect of your marketing and CRM software plays a big part in this.