Well, you may be doing just that. Especially if you’re not bundling several services together to produce a result your clients desire.
If you visit any fast food restaurant, you’ll notice they offer ‘Value Meals’. These are created by bundling several items together — usually a burger, a drink and fries and giving that ‘combination’ a simple name or even a number — e.g. “I’ll have a #3 with a small coffee”.
The brilliance of this is that you have a ‘complete solution’ to the problem of ‘I want to eat something’ and you just have to ask for one thing to buy several. THINK ABOUT IT.
Bundling services to produce a desirable result makes it easier to buy several things with one decision. For you, this means more revenues, more easily generated.