Keeping a Calendar

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CRM software may be the means to implementing your marketing activities. But your marketing calendar determines what activities you’ll do and when.  Without a calendar to guide your marketing activities, you’ll do them inconsistently and ineffectively, too.

Macro Calendar
Activities that apply to all contacts or are themed — like a quarterly newsletter or scheduled events tied to a monthly PR topic would be ideal to use a marketing calendar to plan and implement.

Micro Calendar
Activities that apply to a single contact — like a series of emails you may send based on someone downloading an informational report, responding to a direct mailing, etc. would be handled by your CRM and tracked in your marketing calendar.

A calendar keeps you focused, productive, organized and very, very effective.