If you do it too infrequently, you may be forgotten by someone with whom you’re seeking to build awareness and a preference for the brand called ‘YOU’. Tough call, eh.
Dripping By Design . . . is the solution you may be seeking. As the name implies, ‘dripping’ information on someone is designed to help you do the following:
1. build / maintain awareness of you and your business,
2. educate someone about the need for your services,
3. position yourself competitively
I suggest having two kinds of ‘drip’ campaigns. The first one is to acknowledge a new connection. A simple follow-up note or email with a link to some content that is relevant to the person receiving it. The second one is a periodic communication from you — perhaps a newsletter — that will serve to maintain awareness and build a preference for you and your brand of services.
An initial follow-up and an ongoing stay-in-touch communication campaign builds awareness and preference for your brand.