I was just reminded of how BUSY we all are.

A friend asked me to post / re-post on my facebook page about a great little audio on “How To Craft a Simple and Compelling Sales Message”.  I did.

Unfortunately, I almost immediately got a response back from another colleague on my facebook wall with a not-so-thinly veiled complaint that, “I’ve listened to this guy for 6 minutes and he STILL has not addressed the topic!”.

We live in an age of microwave mentality.  The internet has both expanded our horizons and contracted our patience.  Unfortunately, whether you like it or not, if you ignore this reality, it will cost you dearly in terms of your prospects’ attention, goodwill and revenues.

With online media, make your point . . . quickly, succinctly and effectively!