You’ve heard that ‘Content is King’? It’s true!
I know people must get to Know of you (awareness), Like you (preference) relative to other providers in your field and Trust (confidence) that you can (and, will!) ‘deliver the goods’ before they’ll do business with you.
That’s even truer if you’re in law, accounting, or any field of business consulting.
Building a preference for you and your brand . . . is where ‘educational content’ becomes relevant.
If you offer a service . . . what you’re asking a prospective client to buy is . . . YOU! Faith and trust in your ability to deliver a valued outcome that, let’s be honest, is not going to be enjoyed until some time in the future.
Offering information that helps a prospect make a good decision about the kind of services you offer will help differentiate you from other providers who think saying, “Trust Me” is really going to cut it.
Educational content not only makes buying less risky for your prospects, it also makes it more likely it will be with you!