1. Increase Your Opportunities
2. Improve Your Selling Skills
3. Increase Your Average Client Transaction
Today, let’s consider the THIRD strategy:
Option 3: Improve Your A.C.T. (Average Client Transaction)
A friend recently said to me, “There’s only 24 hrs in a day and one of me — how can I grow my income since I’m maxed-out now?”. Effectively marketing his practice has left him with no real capacity to ‘see more people’. That’s a ‘Good News / Bad News’ story, isn’t it?
The bad news is, that you do have only 24 hours/day. At some point, you will run out of time. And that caps your earnings. UNLESS . . . you leverage your time with a client by serving more than one need your client may have.
How? By cross-selling, up-selling and re-selling your clients on services they could benefit from but aren’t using. Simple.
Since you can’t make more time, make the most of the time you have with each client