“If a friend or colleague asked you, “What does (our firm) do, really? What would you tell them?”
This will reveal how your best brand ambassadors understand your value proposition.
Of course, what you learn may not align with what you want to hear! If so, just remember, “The Truth Shall Set You Free” is very true. In this case, knowledge IS power and it’s something you definitely want to know and understand more than you want to ignore.
Seeing your value through your clients’ eyes is a key in becoming a remarkable and referable practice!