Becoming remark-able is no easy feat.  It’s not impossible, either. You have to look closely at your business or practice through a very important perspective — your client’s!  So . . . Question 4:

“If a friend or colleague asked you, “What does (our firm) do, really?  What would you tell them?”

This will reveal how your best brand ambassadors understand your value proposition.

Of course, what you learn may not align with what you want to hear!  If so, just remember, “The Truth Shall Set You Free” is very true.  In this case, knowledge IS power and it’s something you definitely want to know and understand more than you want to ignore.

KEY POINT:
Seeing your value through your clients’ eyes is a key in becoming a remarkable and referable practice!