One reason for a tagline is to stand out to people who see or hear it. This recent offering has done that.
In a post on Advertising Age, an industry resource, this new logo / tagline combo has generated a LOT of response and activity. Some love it. Some hate it.
But here’s my point . . . No one is missing it!
I don’t believe that, “any PR is good . . . even if it’s bad PR”. But if any message is going to ‘stand out’ to the audience you want to get it . . . it better be distinctive. Buffalo’s new tagline definitely is. It’s different. It’s distinctive. That . . . is why it works!
An outstanding Message . . . must, in fact, STAND OUT to be effective!