While you may differentiate yourself around the value you provide, you still have to communicate that value, don’t you?

Often I go to a meeting and find people who leave me totally confused about what it is they do for their clients.  They don’t seem to be able to communicate what their Position or Value Proposition really is.

We hear a lot about ‘elevator’ pitches — those short, pithy sound-bites designed to get the attention of someone who’s able to appreciate what we do . . . and if not today, then soon enough.  And you know what?  An Elevator pitch is a good thing to have!

But do yourself a favor . . . don’t forget to put some time and effort into creating yours.  And when you do, tweak it and polish it up until it shines brighter than anything anyone else might say at your next business gathering.  The results might just amaze you!

KEY POINT:
Find a way to communicate your VALUE in a MESSAGE that’s short and sweet