If you’re not generating enough revenues from your marketing, you’d best go back ‘up’ the marketing process to learn where you may have missed a key action or failed to apply a key element of effective marketing.
If you have a problem with your pipeline, there’s a good reason. You must address that issue or . . . you’ll suffer the consequences of not doing that. But if you do, you’ll make significant improvement to your marketing and . . . the results you’re seeing from it.
Today, let’s get you an overview or ‘blueprint’ of what service practice marketing must address. Basically, three keys:
Strategy — aligns your Mission / Ideal Market / Competitive Position
Message / Media — communicates your Mission to your Market
Method — orchestrates the activities needed to generate selling opportunities
Clarity about Strategy / Message & Media / Method will improve your marketing