Let me ask you a question. “What is the beneficial difference you create in the life of your client?” Unless and until you can articulate –– succinctly and effectively –– what you do for your clients . . . your marketing efforts will suffer from a lack of focus and purpose.
Your Mission is what you want to say to the question, “What do you do?”. It’s NOT about ‘how’ you do what you do. It’s always about ‘what’ you do for a client. It’s ‘why’ they might care . . . to know you better.
A famous cosmetics mogul was asked, “You’re in the cosmetics business, right?” She replied, “No. I’m in the ‘helping-you-get-lucky-on-Saturday-night’ business” Now . . . THAT’S a great Mission! See if you can develop something like that for your business or practice!
Learn WHY you matter to your Ideal Client; your marketing will be better for it.