He was challenged at a business meeting to introduce himself in just ten (10) words. TEN!
He said it was difficult. But then added, “I was then asked to do it in only FIVE (5) words!”
Discussion about each person’s ability to do this ensued and became rather lively.
We developed a formula: “I help . . . ” (the first 2 words) “(Ideal client / target market)” (third word or phrase) “Action Verb + Valuable Outcome” (the fourth and fifth words).
Examples: “I help seniors find work”, “I throw parties everyone remembers”, “I grow sales for entrepreneurs”.
Of course, you can expand on these ‘core value statements’. But isn’t it better to start with a solid ‘core’ than a ‘muddled middle’?
Less is More . . . especially when it comes to communicating your value!