Did you ever consider how great and substantial results are more frequently produced by the simple consistency of focused actions than wild bursts of frenetic activity? I do. At least that’s been my experience.
Sporadic execution of brilliant ideas rarely produces bigger and better results than consistent and conscientious activities driven by good-but-not-great ideas.
A steady ‘drip’ campaign of email or snail-mail may not be terribly exciting, but is more likely to produce results — i.e. RESPONSE — than an massive but singular ‘blast’ of marketing communications.
The effectiveness of your marketing is more likely to reflect good choices and consistent actions than good choices and inconsistent actions. Remember our Tortoise and Hare . . . ‘steady’ as she goes . . . is a formula that will take you to the bank!
Consistency beats Creativity!