“You should.  It’s me. I’m sorry, what did you say?  How do I know your name?  HOW do I know your name?  Are you serious?  Really!

Well, I’ve spent a lot of money with you in the past . . . actually had a great experience, too . . . by the way, is that young man, Mark (oh I can’t remember his name) . . . still working with you?  Oh that’s great.  Good kid.  That’s nice to know.”

Why Don’t You Know Me?
Are you so busy building transactions you fail to remember to build relationships . . . bridges . . . between you and your clients?  I’ve got a lot more revenues IF . . . you stay-in-touch!

Don’t Assume
Like a marriage, a client-advisor relationship needs to be nurtured.  Watered.  Cultivated.  And yes, even weeded from time to time.  Do you have a Client Cultivation Plan or System in place to do things to build your relationships AND your business revenues?

KEY POINT:
Don’t let relationships die from apathy. Cultivate the potential in every prospect, client and center-of-influence that you can.  You’ll BOTH be much better for it!