I attended a social media workshop today.  Local marketing gurus were assembled by Eric Lopkin, President of The Modern Observer Group.

Joel Leyden, the first speaker, asked a great question . . . “How did you learn about this program?”

In spite of using ‘Meet-Up’ to promote the event, the bulk of the people were in the room because someone they knew had shared the ‘news’ about the event with their ‘network’

Power of The People (We Know, Like and Trust)
While the topic was social media, I wonder how often, in our digital, nano-second mentality online world, you take the time to reflect on the most potent social medium available to your business . . . word-of-mouth?

KEY POINT:
Your Social Network is both online AND offline — leverage them both!