Today was a noisy day in our home.  Hardwood floors in our living and dining room had to be replaced because of a hard winter and our first experience (not pleasant!) with ice-damming.

The man who installed our new floor was a true artist.  What I found most impressive was how he laid out the floor almost completely before beginning to actually install and nail the boards together. “It makes it go faster and better when you know what you are going to do BEFORE you do it”.

Laying Floors and Marketing Planning
There’s a lot they have in common.  Thinking about your mission and market, your messages, your media, your methods and how you manage your business operation (yes, a key part of marketing!) is similar to laying out a floor — both go ‘faster and better’ when you plan them before you do them.

Marketing is a process that is best done in a planned and step-by-step manner.