Recently, social media anchors LinkedIn and facebook have made the news.

LinkedIn went public with an IPO and within a month is trading at about 66% of what it sold for on day one.  But no doubt LinkedIn is happy as are the many people who own a piece of the dream as they say.

Meanwhile, facebook’s BranchOut — a competitive online networking service, has not been idle, either.  Actually, it has.  For the past 10 months, it wasn’t really attracting new users.  But, in just 2 weeks, utilization has soared. From 200,000 to almost 1,000,000 users.

WHY?  Simple.  BranchOut changed it’s user experience. Dropped the irrelevant bells and whistles.  Stuck to it’s core function — simple, elegant, professional networking.  Made it easier to use.  Form followed function. Simple elegance.  Elegantly simple.  The marketplace followed.  Amazing how ‘getting it right’ often results in ‘getting it done’.

KEY POINT:
Simplicity . . . that’s functional and valuable . . . sells!