I get to talk with different business owners about their marketing.  Sometimes it’s a casual conversation while waiting for a meeting to begin.  Other times, it’s a formal one that’s key to a project we’re working on.

Flavor-of-The-Week Marketing
But more often than not, I find business owners change their marketing tactics about as often as they change their underwear.  That’s a lot more frequently that it should be, too. (their marketing, not their underwear!).

Marketing Momentum
If you change what you do for marketing too often and/or without good cause, you risk losing the momentum that a consistently applied marketing message, media and method can generate for you.  That’s not good marketing and it’s definitely not good for . . . you!

KEY POINT:
In marketing, being consistent is a good thing