I get to talk with different business owners about their marketing. Sometimes it’s a casual conversation while waiting for a meeting to begin. Other times, it’s a formal one that’s key to a project we’re working on.
But more often than not, I find business owners change their marketing tactics about as often as they change their underwear. That’s a lot more frequently that it should be, too. (their marketing, not their underwear!).
If you change what you do for marketing too often and/or without good cause, you risk losing the momentum that a consistently applied marketing message, media and method can generate for you. That’s not good marketing and it’s definitely not good for . . . you!
In marketing, being consistent is a good thing