iTunes App Store reveals that ‘free’ games are generating the majority of new revenues from the ‘Top 100″ money-makers.

But It Doesn’t Make Sense
No, it doesn’t. At first glance.  After all, if you’re giving something away without charge . . . how can you generate revenues and make a profit at the same time?

It’s called ‘SAMPLING’.  And it’s one of the oldest and best promotional tactics you can use to market your products or services.

Services Benefit The Most From Sampling
An intangible service is difficult to assess — until AFTER you’ve used it. But that requires a purchase.  And therein lies a problem.  You can’t tell if a service is good unless you buy it.  But you aren’t likely to buy it if you can’t tell that it’s going to be good.  And THAT . . . is why a small sample of your problem-solving expertise or ability is smart to offer — it’s unique, valuable and differentiates you quite nicely!

KEY POINT:
FREE! . . . isn’t a dirty word . . . IF . . . you apply it wisely!