Social Media is the topic of a business meeting we’re hosting tonight.  So I thought I’d share some of what I’ve learned are some keys to using social media to build profitable relationships.

Actually, there are six of them . . .

• Intention . . . means to have goals for doing ‘social media’ in the first place
• Content . . . is ‘king’ in the digital world; the bait that attracts attention for you
• Curation . . . is the ‘distillation’ of data into interesting and useful information
• Conversation . . . means to engage with your visitors, fans and others who ‘like’ you
• Conversion . . . not always a transaction, but a degree of deeper connection with you
• Community . . . a following of people who ‘know, like and trust’ you . . . PRICELESS

In the coming days, we’ll take a closer look at each point.  Why?  To help you use social media to build profitable relationships for your business or practice.

KEY POINT:
Social media is a KEY media you want to use in your marketing