Creating Your WOW Factor

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I don’t often tout a product.  Today’s an exception. 

I found a really cool little online service this week.  ContactMe. This cloud-based service makes it easy for people who find you online to contact you and it helps you manage your follow-up with them, as well.  Very nice little app — Check it out on the right side of the page!

I also found another service called “Notebook“.

This little app organizes all kinds of information that I find on websites, in emails, Word documents, etc. in a way that’s very intuitive and extremely easy to use.

Where’s The WOW Factor?
These apps exist because they solve problems. Period. And these apps are . . . FUN!

“Easy and Fun” Beats “Difficult and Complicated”
I’ve given up far more sophisticated CRM software because ‘hard-to-learn’ or ‘difficult to use’ is going to LOSE . . . every time.

Form and Function (Should!) Go Together 
Both these apps are GOOD LOOKING,  INTUITIVE and SIMPLE.  That’s not easy!   It takes a lot of thought to create something you can use easily and effectively without thinking about it.

Attitude
In the ContactMe blog there’s a post where they introduced an innovative change in their service.  They wrote, “You Asked.  We Listened.  We Delivered”.  That reflects their attitude of CARING for the relationships that make their business successful.  Do that for your business.  It is a beautiful thing to see.

KEY POINT:
Demonstrating you CARE about what matters to your client . . . is a competitive edge 

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