Do Good, Find Alliances, Make Money

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This is the logo of a unique organization that’s found a good cause to support and a way to do so that leaves everyone a winner.

Thanks A Bunch is a website where you make a $10 contribution and a member of the US Armed Forces (or, their family in the states) will receive a gift card worth $50 that can be redeemed at over 14,000 restaurants in the US and around the world.

They’ve teamed up with restaurants seeking to increase traffic by offering a discount to diners.  Their deal for the military and their families:

1) gives donors a tax-deductible 500% ROI (your broker and banker can’t do that!),
2) boosts traffic for participating restaurants at cost or near-cost, and
3) makes a special ‘night out’ possible for a a military family whose father, mother, son or daughter is serving our country overseas.  Man, that’s a win-win-win for all!

How YOU Can Use This Same Idea In Your Business

1. Identify a worthy cause — US military, homeless animals, etc.
2. Identify a product or service or ‘credit’ you can offer (“at cost”)
3. Know your ‘hard cost’ of your offer (so you don’t lose money)
4. Approach an organization or business that serves the worthy cause
5. Make a deal — you offer a ‘killer deal’ and they ‘promote it’ to their people
6. Enjoy the increased, zero-cost traffic
7. Plan to give your new customers a reason to return soon (to buy again!)
8. Create a ‘club’ with ‘free membership’ for everyone you attract
9. Cultivate your ‘members’ to stay top-of-mind over time
10. Keep your competitors guessing how you did it!

In challenging times, get creative . . . and you’ll get more business, too!