Key 2 of 3: Get Ready BEFORE They Arrive. Expect that your promotion will work. Probably very, very well. Social media and a ‘killer’ offer’ is a perfect storm for generating response. But, if you’re not ready for it, it may be a storm disaster! And be sure your staff know what you’re doing and how to handle all the new opportunities. If they’re in-the-dark about what you’re doing and how to make the most of it . . . they probably won’t!
Key 3 of 3: Up-Sell, Cross-Sell and (please God!) RE-Sell. The new inquiries and customers you generate are only worth the effort if you get them to return after their initial promotion redemption and buy . . . AGAIN.
The purpose of most daily deal promotions is to generate new opportunities that you can develop into long-term relationships and revenues. This won’t happen by accident. You must plan to make this happen or . . . it almost certainly won’t. Can you afford that?
Involve Your Staff . . . Plan to Up / Cross and REEEEE-Sell