Making The Most of Groupon — Part 2


Key 2 of 3:  Get Ready BEFORE They Arrive. Expect that your promotion will work.  Probably very, very well.  Social media and a ‘killer’ offer’ is a perfect storm for generating response.  But, if you’re not ready for it, it may be a storm disaster!  And be sure your staff know what you’re doing and how to handle all the new opportunities.  If they’re in-the-dark about what you’re doing and how to make the most of it . . . they probably won’t!

Key 3 of 3:  Up-Sell, Cross-Sell and (please God!) RE-Sell. The new inquiries and customers you generate are only worth the effort if you get them to return after their initial promotion redemption and buy . . . AGAIN.

The purpose of most daily deal promotions is to generate new opportunities that you can develop into long-term relationships and revenues.  This won’t happen by accident.  You must plan to make this happen or  . . . it almost certainly won’t.  Can you afford that?

Involve Your Staff . . . Plan to Up / Cross and REEEEE-Sell