Nick Unsworth, a local social media expert, speaks of content ‘curation’. This means finding and sharing ‘refined’ information your desired audience wants to know about.
This could be as simple as creating a tweet on Twitter that references an article you know your people will find useful and . . . likely to share with their networks. That’s just one way to grow your awareness and attraction factor considerably; there are many other options and that’s why being clear about your goals is so important to using social media effectively and efficiently.
Look, it’s called ‘social’ media for a reason! Traditional marketing (i.e. advertising) was, necessarily, a one-way rather than a two-way conversation with prospects. Social media invites you to engage in a ‘dialog’ or ‘conversation’ with your prospects, clients and centers-of-influence. And social media is perfect for that.
A blog not only invites people to engage in the conversation with you, it also provides the basis for helping interested people to find you in the first place!
Quality content invites and sustains an ongoing conversation!