INTENTIONS
Social media requires setting goals for using it to support your business objectives.

Because using social media is easy, it’s a two-edged sword.  Yes, it’s easy to open an account on facebook, Twitter, LinkedIn, etc. and ‘get started’.  At the same time, the options of what you can do vs. what you must do to achieve your goals for using social media is not as easily discerned or taken. In general, social media can help you to build awareness of your business, attract traffic to your website, grow you followers and (lest we forget)

CONTENT
Unlike traditional marketing media that was a one-way communication, ‘social’ media is more of a two-way dialog.  And what makes you / your business attractive and interesting?  Relevant content — information that the people you seek to attract to you and keep with you will find useful enough to achieve your goals.

KEY POINT:
Effective use of social media requires GOALS for using it and attractive CONTENT whenever you do, too